Jan
Banking on farming
Creative financing helped an hub-agrodealer’s business increase dramatically.
Rose Joseph Assenga (Mama Assenga) had been a banker for 12 years before she started her own business in the Moshi district of Tanzania, on the lower slopes of Kilimanjaro, Africa’s highest mountain.
When Mama Assenga first started out in 1996, her business mainly consisted of re-packaging fertilizer into smaller bags and selling them on to smallholder farmers in the area.
- Smallholder farmers
- Working together for the greater good
- From poverty to prosperity
- From seed to market
- Hunger is ending
Over the years, she has been able to build her business through bank loans, which allowed her to buy farming inputs on credit.
Now a fertilizer hub dealer, who also runs an agricultural inputs shop selling fertilizer, seeds and agro-chemicals, Mama Assenga employs 17 people and serves 52 rural-agrodealers as well as 70,000 smallholder farmers.
3 comments
Jan 06, 2022
May i please request you to send me specifications for fertilizers pack you have in stock?.
Jan 06, 2022
Hello, please send us an email and we will provide you with the details.
Jan 06, 2022
Okay, thanks.